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MARKETING SOLAR ENERGY INNOVATIONS
A book about all types of renewable energy and their market potential.
Marketing Solar Energy Innovations uses diffusion theory to assess how fast different types of renewable energy, such as sun and wind energy, are adopted by consumers, and what can be done by producers and policy maker to speed up the adoption process. It demonstrates that a faster adoption happens when consumers see solar energy products as better and less risky than other forms of energy.
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