MARKETING IN A SLOW GROWTH ECONOMY
A study of the effects of the economy on consumer psychology.
Marketing In a Slow-Growth Economy is about the combined effects of shortage, inflation, and recession (defined as stagflation) have on consumers, and about how consumers and businesses can adjust to those forces. Though this book was published in 1980, much of it is surprisingly relevant to the new U.S. inflation, begun in 2021. It also shows that the biggest psychological effects of inflation are felt by the middle class, who demonstrate their displeasure at the ballot box